/Tools for Inspiration
/Tools for Inspiration


The Colour Book


VIEWPOINT COLOUR is a seasonal trend book dedicated to colour. Edited by Franklin Till, VIEWPOINT COLOUR takes a lifestyle approach to colour providing a global perspective across all design. Each issue includes visual imagery, material direction, and trend forecasts displayed in Pantone colours, along with colour news and colour psychology research. Combining inspiration with context, VIEWPOINT COLOUR highlights in-depth analysis of the personality traits of emerging colour stories, explaining why they are relevant now and their current application. We celebrate the poetic qualities of colour, and the inspiring, artistic and aesthetic power of colour in design.

All Trend Forecasting books are non-returnable/non-refundable.

£80.00 ( excl. VAT )


  • 12.5” x 9.5” softcover on heavy weight paper stock
  • 176 pages


  • The latest colour news
  • Identity and Colour: Macro colour trend guidance Autumn/Winter 2019/20
  • Sustainable Colour: Colour and Materials for New Production Processes
  • The influence of zero waste on colour trends
  • A Culture of Colour with Doshi Levien
  • New Material Trends: The Re-emergence of Weaving
  • The Future of Digital Design
  • Regional Spotlight: Bright Design South Africa
  • Technology and Colour: Otherworldly Influences
  • All colour information provided using PANTONE Colour references


  • Contributions by artists and designers around the globe expose a global perspective to colour
  • Comparative of macro and local views on key colour stories provides perspective for sound colour decisions
  • Short- and long-term colour direction allows you to select your colours based on your planning cycle
  • Actionable colour intelligence from global colour trend experts gives you confidence to make critical colour choices
  • Lifestyle colour approach streamlines the colour planning process
  • Enables you to begin your colour planning with the Pantone Fashion, Home + Interiors colour language

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