/Tools for Inspiration
/Tools for Inspiration

VIEWPOINT COLOUR Issue 07 - Preloved

A seasonal trend book devoted to colour across design


VIEWPOINT COLOUR, edited by Franklin Till, is an aesthetically provocative, culturally relevant trend book that takes a lifestyle approach to colour, providing a global colour perspective across all product and design industries 12 months ahead. Each issue highlights one overarching theme supported by visual imagery, material direction, and 4 trend palettes in Pantone Colours. The latest colour news, colour psychology research, designer spotlights and future design trends are also featured.

Viewpoint Colour issue 07 shines the spotlight on environmentalism as the realization dawns on us all that sustainability is essential to our survival, rather than a matter of choice. Rejecting newness in favor of repair, reuse and resale, we celebrate the colour curator, profiling designers who are working with existing textiles, materials and products to create their own unique look. Embracing imperfection and irregularity, we reveal innovative ways of building colour themes and material story ideas from pre-loved resources. From psychedelic brights and acid neons to muted bohemian neutrals and weathered utilitarian monochromes, our colour palettes explore the concept of timeless tones and highlight the diversity, sophistication and intrinsic beauty of pre-loved color.

All Trend Forecasting books are non-returnable/non-refundable.

£75.00 ( excl. VAT )


  • 31.75 cm x 24.13 cm softcover on heavy weight paper stock
  • 168 pages


The latest colour news:

  • Pre-Loved: The Future Role of Designers in a World of Thrifting and Upcycling
  • The Color Curators: 4 trend palettes for Spring/Summer 2021
  • Colour Meaning: The Colours of Longevity
  • Visual Essay: Fading Facade
  • Market Insight: The Resale Revolution
  • Studio Profile: Remade, Reduced, Recycled with Raeburn
  • Market Insight: Preloved Colour
  • Colour, Material, Finish: Pattern Pix
  • Pantone Color of the Year 2020 – Colour Message and Application
  • Colour Futures: Dematerialized Colour
  • All colour information provided using PANTONE Colour references


  • Contributions by artists and designers around the globe expose a global perspective to colour
  • Short- and long-term colour direction allows you to select your colours based on your planning cycle
  • Actionable colour intelligence from global colour trend experts gives you confidence to make critical colour choices
  • Lifestyle colour approach streamlines the colour planning process
  • Enables you to begin your colour planning with the Pantone Fashion, Home + Interiors colour language