/PANTONE 2017 (EMEA)
/PANTONE 2017 (EMEA)

Graphics Guides - DID YOU KNOW?

14/10/2019

How Many Pantone Colours Are You Missing?

Graphics System Edition

14 October 2019

New colours and old guides mean you could be missing out. Find your guide below to see if you're missing colour:

How Many Pantone Colors Are You Missing (Graphics) How Many Pantone Colors Are You Missing (Graphics) How Many Pantone Colors Are You Missing (Graphics) How Many Pantone Colors Are You Missing (Graphics) How Many Pantone Colors Are You Missing (Graphics)

If you haven't upgraded your Pantone Guides and books for several years, your colours are no longer meeting full market demand nor are they reliably accurate.

Aging effects: is my colour the right colour?

Pantone guides and books are produced using the highest manufacturing standards. In each edition, we ensure:

  • Highly-regulated ink formula consistency
  • Printed on the most popular commercial-grade 100 lb and 80 lb text weight stocks
  • Carefully monitored for imperfections during the production process

However, our guides will not last forever. Due to handling, fading, and aging, your colours will appear inaccurate over time. That's why we recommend replacing your guides every 12 - 18 months, depending on your usage case and storage habits:

  • Handling = Smearing and removing pigment due to natural oils on fingertips
  • Pages rubbing together = Scratching or removing pigment
  • Light exposure = Fading
  • Paper aging = Yellowing effects
  • Ambient moisture = Accelerating paper aging
How Many Pantone Colors Are You Missing (Graphics)

Pantone recommends replacing guides and books every 12 - 18 months, as normal usage and exposure will render your colours inaccurate.

Production guides: is my vendor looking at the same colour?

One of the biggest design frustrations is the circle of rework that goes into getting the right colour. We've all been there. Why is it so challenging? There are many reasons, but an easy one is that your production partners are using old guides.

If your guide is new but your printer's guide is even just a few years older, then your colours will no longer accurately match, which can cause:

  • Miscommunication (ex: “Why can't they match my colour?”)
  • Frustration (ex: “The Brand rejected the sample again.”)
  • Unnecessary reworks (ex: “We can't accept this sample, please resend…again”)
  • Cost in shipping approval samples (ex: “Please ship Priority Overnight, the final sample was due three weeks ago.”)
  • Loss of time (ex: “We're going to miss the launch date if the sample can't be approved.”)
  • Dissatisfaction (ex: “Ask the Brand if they can accept a Running Change.”)
  • And ultimately, Reluctant Acceptance (ex: “This is the best match possible.”)

So, if you use Pantone Products to specify or approve colours with your design or production partners, then you might want to encourage them to keep their guides up to date as well (e.g. buy them at the same time).

Solid chips to the rescue!

If you're concerned your production partners' guides aren't current then we recommend PANTONE Solid Chips always accompany artwork to ensure colour accuracy.

Solid Chips are an excellent tool for colour communication because:

  • When attached to artwork files, they instantly depict specific colour expectation and intent
  • They are perfect for easily shipping and sharing
  • They give your printer a physical representation of the colour to strive for on press
  • They are sold as multiple chips per colour and are easy to replace when you need Chip Replacements for your Solid Chips Books.
How Many Pantone Colors Are You Missing (Graphics)

To ensure accuracy, Pantone also recommends chips from our PANTONE SOLID CHIPS Books should always accompany artwork as standards to strive for on press.

New colours, new possibilities!

Illustrating the present and reading the future, Pantone proudly introduced another 294 new colours in September 2019 to give designers a greater range of expression and freedom. Having the right colours to choose from is essential when making design decisions. Now with a total of 2,161 market-driven solid Pantone Colours, image the creative possibilities!

Here's what can be found inside our updated series of global colour communication tools:

  • A total 2,161 market-driven Solid PANTONE Colours.
  • Colours relevant and expected for contemporary packaging, created in collaboration with major brands.
  • Emphasis on specific colour ranges derived from market requests—our community has asked us for colours and we're responding to meet those popular requests.
  • 294 new ways to power your creativity
  • Bring Colour to Life, Digitally! Learn how Pantone® Extension for Adobe Creative Cloud allows you to take your physical Pantone colours into your digital workflow through Adobe® Creative Cloud (InDesign®, Photoshop®, and Illustrator®). LEARN MORE
How Many Pantone Colors Are You Missing (Graphics)