Pantone Expands Designer Offering with New Metallic Colours for Graphic and Packaging Design


Pantone Expands Designer Offering with New Metallic Colours for Graphic and Packaging Design

CARLSTADT, N.J., March 5, 2019 – Pantone LLC, provider of professional colour standards for the design industry, today introduces Pantone Metallics for Graphic and Packaging Design, a collection of metallic spot colours intended for use on printed products, packaging, branding, and other collateral. This addition to the Pantone Graphics System enables designers, brands, and printers to specify and produce luxurious, dazzling colors, in a more versatile and cost-effective way when compared to other commonly used metallic applications for print.

The new Pantone Metallics combines the prior Premium and regular metallic publications into one robust collection and includes a new Rose Gold base ink and 53 other new colours. The full selection features 655 trend- and market-relevant metallic shades that are globally available off-the-shelf and designed to enhance projects.

“With their sheen and sparkle, metallic shades instantly capture and captivate the eye, adding visual texture and differentiation from surrounding products on-shelf,” said Laurie Pressman, Vice-President, Pantone Color Institute. “Entranced by luminosity, iridescence, and holographic effects, our love for metallic and pearlescent finishes continues to build, particularly in packaging design. To address this growing trend, our new metallic palette for print encompasses a range of core metal shades including cool and chic silvers, lustrous golds, earthy bronzes as well as a wide variety of coloured metal tones that take their cue from fashion and lifestyle including; vivid reds, bold pinks, minty greens, watery teals and warming corals.”

The 54 new shades were inspired by the Pantone Metallic Shimmers, recently added to the Pantone Fashion, Home + Interiors System. For designers and suppliers working across materials, this alignment helps ensure that print and packaging colours can be more easily matched to products created in other materials and substrates including textiles, plastics, paint and more – delivering a more consistent colour story throughout every execution.

As the latest update to the Pantone Graphics colour system, Pantone Metallics are intended to complement the existing elements of the system and are available in two physical formats:

Metallics Coated Guide – ideal for colour specification and communication

  • Portable fan deck including colour numbers and ink formulations, printed on 100lb paper stock
  • All 655 metallic colours arranged chromatically with six colours per page
  • Includes education pages showcasing various coatings options and a lighting indicator page to demonstrate when lighting conditions are suitable for colour evaluation

Metallic Chips Coated Book – for palette development, colour specification and communication, and production reference

  • Single-volume three-ring binder with a Paper Chip Saver for loose chip organisation and storage
  • Six colours per page of perforated 1.2” by 0.8” chips (six of each colour), printed on 100lb paper stock
  • Includes education pages showcasing various coatings options

In addition, all 655 metallic colours for print are available digitally for accessibility and viewing in design software and on-screen applications. Further, brands and their software and systems providers can bring these metallic shades to life in product planning processes by licensing the colour identities and then specifying into their style guides and designs.

Pantone Metallics Guides and Chip Books are now available worldwide. To learn more, visit store.pantone.com/uk/en/metallics-for-graphics-and-packaging.

Pantone x Neenah Paper

As part of this introduction, Neenah Paper, world-class manufacturer in the premium paper market and long-standing valued supplier of Pantone, is collaborating with Pantone to highlight the impact of colour, texture, and material in graphic and packaging design. For designers and brands looking to achieve luxury packaging and collateral, NEENAH CLASSIC®, Pearlized and Label Papers offer a modern and relevant canvas for Pantone Metallics, as exemplified in the various packaging executions developed for the campaign.

About Pantone

Pantone provides a universal language of colour that enables colour-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control colour from inspiration to realisation – leveraging advanced X-Rite technology to achieve colour consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical colour specification and workflow tools. The Pantone Color Institute™ provides customised colour standards, brand identity and product colour consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, colour psychology and more. Pantone Professional (B2B) Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce approved Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories. Learn more at store.pantone.com/uk and connect with Pantone on Instagram, Facebook, Pinterest, and LinkedIn.

Kimberly Ciocon, Global Communications Manager | kimberlyciocon@pantone.com

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