/PANTONE 2017 (EMEA)
/PANTONE 2017 (EMEA)

Eclectic Folk

16/12/2019

Eclectic Folk

Laurie Pressman, Vice President, Pantone Color Institute

Pantone Color Institute

16 December 2019

Crafted and eclectic, a politically savvy generation of eco-activists are revisiting the peace and love movement of the 1960s. With more people buying into the ideals of small-batch, local production and handmade products, there is a backlash against mass production in favor of independents. People are also turning away from new and synthetic materials, in favour of more natural or recycled alternatives. Eclectic Folk, a new design trend for Autumn/Winter 2020/2021 highlighted by Franklin Till in VIEWPOINT COLOUR – 06, RISE UP, highlights how people, driven as much by political motivations as aesthetic preferences, are using their purchasing power in protest of environmentally disastrous fast fashion habits.

Pantone's Eclectic Folk

Eclectic Folk highlighted in VIEWPOINT COLOUR – 06, RISE UP. Photos excerpted with permission from VIEWPOINT COLOUR – Issue 06, RISE UP. Images: Story MFG SS19, photography by Max Miechowski | Military Chair by DRx Romanelli | Untitled by Fredrik Åkum | Story MFG SS19 | Bode AW19 photography by Jackie Kursel

The enduring hobbyist maker movement taps into a widespread awareness of mindfulness while demonstrating a desire to understand the value and provenance of materials. Traditional crafts, from hand-built ceramics and block printing to patchwork quilting and macramé, are elevated in status by designers tapping into a desire for slower, emotionally durable design.

A palette rooted in earthen hues and naturally procured dyes reinforces an eccentric aesthetic, combining indigo and sun-bleached pinks with a sandy beige and moss green.

The Palette

PANTONE 15-3507

Lavender Frost

PANTONE 18-4036

Parisian Blue

PANTONE 16-5808

Iceberg Green

PANTONE 19-4517

Mediterranea

PANTONE 15-1415

Coral Cloud

PANTONE 17-1040

Spruce Yellow

PANTONE 19-1533

Cowhide

To find out more or purchase your copy, click here.

Excerpted with permission from VIEWPOINT COLOUR - Issue 06 – RISE UP, Editors Franklin Till - Kate Franklin/Caroline Till