About Pantone

Learn about Pantone, its Colour Standards, and its History. Learn about Pantone, its Colour Standards, and its History.

About Pantone

Pantone provides a universal language of colour that enables colour-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control colour from inspiration to realisation – leveraging advanced X-Rite technology to achieve colour consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical colour specification and workflow tools. The Pantone Color Institute provides customised colour standards, brand identity and product colour consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, colour psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce approved Pantone values and improve efficiencies for their users. Pantone Lifestyle brings colour and design together across apparel, home, and accessories. Learn more and connect with Pantone on Instagram, Facebook, Pinterest, and  LinkedIn.

Pantone Formula Guide and Color Guide Pantone Formula Guide and Color Guide

About Pantone Standards

In 1963, Pantone revolutionised the printing industry with the colourful PANTONE MATCHING SYSTEM ®, an innovative tool allowing for the faithful selection, articulation and reproduction of consistent, accurate colour anywhere in the world. The tool organises colour standards through a proprietary numbering system and chip format, which have since become iconic to the Pantone brand.

Pantone’s colour language supports all colour conscious industries; textiles, apparel, beauty, interiors, architectural and industrial design, encompassing over 10,000 colour standards across multiple materials including printing, textiles, plastics, pigments, and coatings.

Pantone Standards are available both digitally and physically. Integrated workflow tools such as PantoneLIVE and Pantone Studio, ensure market-relevancy and colour achievability as technology continues to transform the design process.

Pantone Lifestyle Consumer Products Pantone Lifestyle Consumer Products

About Pantone Lifestyle

An iconic name in the fashion, product, graphic design and lifestyle-oriented industries, Pantone is a symbol of the design-minded. Pantone Lifestyle, the consumer-licensing division of Pantone, offers consumer products inspired by the signature Pantone chip design, to infuse daily life with intentional colour and patterns.

The Pantone Lifestyle division celebrates a modern design aesthetic and bold use of colour, brought to life through collaborations with likeminded brands and licensing partnerships in categories including home furnishings, apparel, beauty, travel, and desktop accessories.

Pantone Color Institute Holy Girl Pantone Color Institute Holy Girl

About Pantone Color Institute

The Pantone Color Institute is a consulting service within Pantone that forecasts global colour trends and advises companies on colour in brand identity and product development, for the application and integration of colour as a strategic asset. Recognised around the world as a leading source of colour information through seasonal trend forecasts, custom colour development, and palette recommendations for product and corporate identity, Pantone Color Institute partners with global brands to leverage the power, psychology and emotion of colour in their design strategy.

The History of Pantone Timeline The History of Pantone Timeline
X-Rite Pantone Densitometer X-Rite Pantone Densitometer

Our Parent X-Rite

Headquartered in Grand Rapids, Michigan, X-Rite is a global company with locations around the world. Experts in blending the art and science of colour, they focus on providing complete end-to-end colour management solutions for their clients in every industry where colour matters.

Color of the Year