The Pantone Color Institute helps companies make informed decisions about color for their brands or products. Whether it is color trend forecasting, brand color development, custom color solutions, or product palette selection, the Pantone Color Institute can guide you through the development of a color strategy that fits your company’s unique needs.

When 80% of human experience is filtered through the eyes,
we understand that the choice of color is critical.


The Pantone Color Institute offers customized solutions for a more effective color strategy.

Developing Complete Color Strategies for Brands

The process of color selection should never be an after-thought. At Pantone Color Institute we understand just how critical color is.

Color’s immediacy means it is pivotal to creating a successful design strategy, and its innate ability to differentiate and connect brands to consumers make it critical to success. At the Pantone Color Institute, we bring together the science and emotion of color to provide a unique and comprehensive set of solutions for every step in the process of choosing and realizing color.

Our Color Consulting Services include:

  • Custom brand color development to support brand identity
  • Using color psychology to demonstrate how brand colors support brand values
  • Product palette development
  • Brand color standards to ensure consistency throughout the supply chain
  • Color Trends and Forecasts by sector and region
  • Consumer Color Preference Research

Brand Partnership

Discover how brands work with us. Learn the stories behind iconic brand colors and Pantone Color Institute partnerships.
  • The Creation of G7 Green

    The Creation of G7 Green

    Creating a Color to symbolize Cadillac G7 Environmental Protection Project in China.
    Learn More

  • Minion Yellow - Behind The Scenes

    Get a behind the scenes look at how this globally recognized color came to be. A short interview with Laurie Pressman, VP Pantone Color Institute.
    Learn More

  • Crazy about Tiffany's

    Learn the story behind the iconic Tiffany’s Blue color and how Pantone helped define it.
    Learn More

  • Jason Wu

    Jason Wu and the Pantone Color Institute have developed a new grey color to mark the launch of GREY Jason Wu.
    Learn More


Our color experts serve clients all around the world, touching every creative discipline and every level of the marketplace.
  • Leatrice Eiseman

    Executive Director of the Pantone Color Institute, Lee has helped many companies to make the best and most educated choice of color for product development, brand imaging, interior/exterior design or any other application where color choice is critical to the success of the product or environment. The author of nine books on color, Lee is widely quoted and is recognized by Fortune Magazine and the Wall Street Journal as one of the most influential people in the world of color.

  • David Shah

    David Shah is the publisher of Metropolitan Publishing BV (Textile View Magazine, View2, Viewpoint, PANTONEVIEW Colour Planner) as well as owner/director of DRS Consultancy BV, a specialist company creating fashion, lifestyle concepts and future strategies for private label men’s and women’s apparel. David is currently Associate Professor at ARTez, Arnhem, The Netherlands, responsible for the course on branding and marketing, and is Associate Professor at Renmin University, Beijing. He is also a peer member for the CBI Ministry of Foreign Affairs in The Netherlands.

  • Keith Recher

    Keith Recker, co-author of Pantone: The Twentieth Century in Color, is the founder/editor of HAND/EYE Magazine, a print and online publication that explores the nexus between art, craft, design, philanthropy and enlightened consumption. Keith was Vice President of Home Furnishings at Bloomingdale’s, Gump’s San Francisco and a director at Saks Fifth Avenue. He has also worked in the non-profit world as an executive at CARE International and Aid to Artisans, and on the boards of Art in General, The Quiet in the Land, the Santa Fe International Folk Art Market and the Global Center for Cultural Entrepreneurship.

  • Tod Schulman

    Tod Schulman is Creative Director of the PANTONE Color Institute. His career spans over 35 years in product development at companies including Bloomingdale's and Burlington Industries, where he served as Fashion Director and Director of Merchandising. As Vice President of PANTONE Fashion + Home, Tod was instrumental in the re-branding of the product line. Tod also served as Vice President of Product Development at Myron Corporation, a promotional consumer products company.

  • Laurie Pressman

    Laurie Pressman leads the business and creative strategy for the PANTONE Color Institute and the PANTONE Fashion + Home product line. She has over 20 years of experience in product development and merchandising for fashion and home furnishings brands and retailers including Federated Merchandising Group (currently known as Macy’s Merchandising Group). Laurie currently sits on the Home Products Board at Fashion Institute of Technology and the Fashion Advisory Board at Savannah College of Art and Design.


Our color experts serve clients all around the world, touching every creative discipline and every level of the marketplace.
  • PANTONE Spring 2016 Fashion Color Report

    NY Runway Report highlighting top 10 shades for men and women. Learn More

  • PANTONEVIEW Colour Planner A/W 16/17PANTONEVIEW Colour Planner

    Color statements for Spring/Summer 2017 throughout all areas of global design. Learn More

  • MAGIC Color Card

    Color forecast highlighting key color palettes for MAGIC tradeshow. Learn More

  • PANTONEVIEW Home+Interiors

    Global color trends for home furnishings and interiors – 2016. Learn More


For more information about our customized color services please complete the form below.
For more information about our customized color services please complete the form below.

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