/PANTONE 2017 (APAC)
/PANTONE 2017 (APAC)

Pantone Color Institute's Color of the Year 2020 Logo

PANTONE 19-4052 Classic Blue

Introduction

Announcing the Pantone Color of the Year 2020

PANTONE 19-4052 Classic Blue

Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.

A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.

Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, PANTONE 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience.

Pantone Color of the Year 2020, Leatrice Eiseman Quote. Pantone Color of the Year 2020, Leatrice Eiseman Quote.

As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection. Non-aggressive and easily relatable, the trusted PANTONE 19-4052 Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favorite is comfortably embraced.

About Pantone Color of the Year

For over 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.

The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.

About The Pantone Color Institute

The Pantone Color Institute is the business unit within Pantone that highlights the top seasonal runway colors, selects the Pantone Color of the Year, forecasts global color trends, and advises companies on color for product and brand visual identity. Through seasonal trend forecasts, color psychology, and color consulting, the Pantone Color Institute partners with global brands to effectively leverage the power, psychology, and emotion of color in their design strategy.

Shop PANTONE Classic Blue

Past Colors of the Year


2020

Classic Blue

19-4052

2019

Living Coral

16-1546

2018

Ultra Violet

18-3838

2017

Greenery

15-0343

2016

Rose Quartz

13-1520

2016

Serenity

15-3919

2015

Marsala

18-1438

2014

Radiant Orchid

18-3224

2013

Emerald

17-5641

2012

Tangerine Tango

17-1463

2011

Honeysuckle

18-2120

2010

Turquoise

15-5519

2009

Mimosa

14-0848

2008

Blue Iris

18-3943

2007

Chili Pepper

19-1557

2006

Sand Dollar

13-1106

2005

Blue Turquoise

15-5217

2004

Tigerlily

17-1456

2003

Aqua Sky

14-4811

2002

True Red

19-1664

2001

Fuchsia Rose

17-2031

2000

Cerulean Blue

15-4020