/PANTONE 2017 (APAC)
/PANTONE 2017 (APAC)

7 Moments Every Designer Should Reach for Formula Guide

3/30/2020

7 Moments Every Designer Should Reach for Formula Guide 7 Moments Every Designer Should Reach for Formula Guide

7 Moments Every Designer Should Reach for Formula Guide

If you’re a graphic designer, Pantone’s Formula Guide needs little introduction—it’s been a go-to reference for color inspiration, specification, and verification around the world since 1963. In fact, you’ve probably even got one at your desk right now. Keep this tool handy, because here are several scenarios where grabbing Pantone Formula Guide can save you time, effort, money, and headaches.

Pantone is the Universal Language of Color

1.Pantone is the Universal Language of ColorThat feeling when your client asks for “more blue—but just not too blue.” Use Formula Guide to take the guesswork out of color—it’s chromatically organized so you can compare all the blues at once. When you and the client select a Pantone Color together, you know you’ll be seeing eye to eye – and so will everyone else you depend on to reproduce that same color.

Formula Guide Includes a Free Lighting Indicator Tool

2.Formula Guide Includes a Free Lighting Indicator ToolWhen you’re inspecting a proof or sample, just remember that time #thedress broke the internet. Whether you saw blue and black, or white and gold, we can all agree lighting is crucial when evaluating color. If you don’t have a Light Booth handy, use Formula Guide’s Lighting Indicator to find the best setting for accurate color evaluation—no internet drama required.

The Latest Pantone Graphics Colors at Your Fingertips

3.The Latest Pantone Graphics Colors at Your FingertipsHours left until deadline: 4.
Double espressos consumed: 2.
Good ideas: 0.
Number of market-relevant color choices in the handy Pantone Formula Guide: 2,161.

Level up your inspiration with the widest selection of Pantone Colors, in a guide so portable, you can easily take it with you for brainstorming on the go. How about another double espresso?

Pantone Matching System (PMS) Corresponds to Other Pantone Systems

4.Pantone Matching System (PMS)™ Corresponds to Other Pantone SystemsThe creative brief calls for a label for a new bottled beverage. Good thing the PMS palette you specified is compatible with Pantone’s Plastics Standard Chips Collection, so you can top off your packaging design with a cap that matches perfectly.

Pantone Colors Communicate Consistently

5.Pantone Colors Communicate ConsistentlyAs a designer, of course you’ve got an opinion on Pantone 108 C versus 123 C. That’s why they hired you to do their logo—and that’s why you should use Formula Guide to choose and verify colors for identity designs. PMS Colors help ensure brands stay true to their hue across print, packaging, and signage.

Pantone Connect Saves You Time

6.Pantone Connect Saves You TimeAdmit it, you’re a color junkie. You’re obsessed with using and palette-building with the latest colors to keep your work fresh. Each Formula Guide Set includes an extended trial of Pantone Connect, an extension app for Adobe® Creative Cloud®, which makes designing digitally with Pantone a breeze. Collaborate with teammates over Pantone palettes, convert RGB, Hex, and CMYK colors to Pantone, and infuse your design files with the newest 294 colors.

Formula Guide Includes Coated and Uncoated Stocks

7.Formula Guide Includes Coated and Uncoated StocksYour client fell in love with that recycled paper stock you showed them, but you know colors don’t always reproduce the same on non-glossy surfaces. No need to sugar coat it for them – use the Pantone Formula Guide Uncoated to show how colors can reproduce on shipping cartons, stationery, recycled paper, and other uncoated materials that absorb more ink.