/PANTONE 2017 (APAC)
/PANTONE 2017 (APAC)

Pantone Partners with Kia for Color-Changing Mood Lighting

10/18/2018



Pantone Partners with Kia for Color-Changing Mood Lighting

The Pantone Color Institute collaborated with Kia to introduce the ultimate mood lighting in the new K900 luxury sedan. The K900 allows the driver to select preferred ambient lighting from a palette of seven hues, reflective of the natural atmosphere - truly re-imagining the automotive landscape.

(Please note: the below video is available as originally recorded in English)

Define your own brand color with Pantone Color Institute.