/PANTONE 2017 (EMEA)
/PANTONE 2017 (EMEA)

Creating Chemistry for Designers in Plastic

12/14/2018

Creating Chemistry for Designers in Plastic

Pantone Color Institute and BASF Colors & Effects come together in a marriage of color, material and finish.

Creating Chemistry for Designers in PlasticCreating Chemistry for Designers in Plastic

As color, material and finish fuse ever more closely, new material fabrications are giving rise to new surface treatments and new finish applications are being used to create a more intriguing color appearance. In this new world of color, materials and finish (CMF), the Pantone Color Institute and BASF Colors & Effects have collaborated to create (5) unique shades together. Each of these effects have been applied to the Pantone Color of the Year, 2018, PANTONE 18-3838 Ultra Violet, a color whose message conveys originality, ingenuity and visionary thinking. A color that points to the future and helps us to push the boundaries, PANTONE 18-3838 Ultra Violet is the ideal foundation for these new state of the art appearance trends.

Creating Chemistry for Designers in Plastic
Creating Chemistry for Designers in Plastic
Creating Chemistry for Designers in Plastic

The high performance Colors & Effects® pigments BASF used to create these special shades creates dazzling color appearances. From the glittery and saturated Comet Dust to the deep gloss and sparkle of Distant Galaxy, the intense but discreet Stellar Burst, or the smooth and velvety Silky Way, and speckled silver shimmering of Meteor Shower, these five styling options help designers to get started putting their ideas into practice. Whether you are working in consumer electronics, home décor and fashion, packaging for food and cosmetics, automotive and more, these new standards created together by Pantone and BASF Colors & Effects enable you to physically see, touch and feel the impact these finishes can provide. As we lead you into the future world of post-industrial color, one where multi-dimensional color is king, we share the deeper aspects of the color and material experience to help you enhance your design process.

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