/PANTONE 2017 (EMEA)
/PANTONE 2017 (EMEA)

Vivify: A Cheerful Palette Expressing Freshness and Positivity

8/3/2020

Vivify: A Cheerful Palette Expressing Freshness and Positivity

Laurie Pressman, Vice President, Pantone Color Institute

Pantone Color Institute

3 August 2020

If ever there was a time when we needed to surround ourselves with colors that infuse feelings of positivity into our environment, it is now. As we continue down this path of uncertainty, a time marked by a global pandemic and social distancing coupled with social unrest demanding action on equality and sustainability, a cheerful palette expressing a sense of playful freshness and uplift gives us energy, helping us to recharge as we chart our path forward.

Vivify: A Cheerful Palette Expressing Freshness and Positivity Vivify: A Cheerful Palette Expressing Freshness and Positivity

Vivify highlighted in PANTONEVIEW home + interiors 2021 – Color: Innovation and Transformation. Photos excerpted with permission from PANTONEVIEW home + interiors 2021 – Color: Innovation and Transformation. Images from left to right: Windsor Flower Chair | Annie Evelyn | annieevelyn.com | Photograph by L. Gnadinger, Melbourne | Wanderlust Collection by Marcel Wanders | Londonart Wallpaper | londonart.it, Tube Top Table Lamp | Peter Stathis for Pablo Designs | pablodesigns.com

A story of sunny and cheerful colors featured in PANTONEVIEW home + interiors 2021, Vivify is symbolic of the brighter future that lies ahead. Displaying a youthful spirit, this decidedly upbeat palette expresses a sense of playful freshness and optimism that brings a smile to our face as it takes us forward. Innovative materials combine with more familiar ones as functionality and pleasure come together for 2021 and beyond.

The Palette

PANTONE 19-3911

Black Beauty

PANTONE 13-0646

Meadowlark

PANTONE 15-1920

Morning Glory

PANTONE 18-2043

Raspberry Sorbet

PANTONE 16-4530

Aquarius

PANTONE 15-5819

Spearmint

PANTONE 11-0607

Sugar Swizzle

PANTONE 13-0540

Wild Lime

PANTONE 16-3925

Easter Egg

In an adventuresome exploration of newness and originality, Vivify highlights the dichotomy of an intense black with a sugary white and the dramatic impact made by this classic pairing when contrasted against a more vibrant sunny yellow, bold hot pink, delectable raspberry and tangy lime. Adding to the liveliness is a periwinkle blue, a watery turquoise and a cool spearmint green.