Welcome to Pantone Color Institute

The Pantone Color Institute provides color trend forecasting, color insights and customized color consulting. We help companies make informed decisions about color for their brands or products to gain a competitive edge.


The Pantone Color Institute offers customized solutions for a more effective color strategy.

In a competitive global marketplace, successful brands leverage color’s poignant power to differentiate and connect. The Pantone Color Institute delivers insights that inform the effective commercial application of color through a range of trend forecast publications, color research and bespoke consultancy. When 80% of human experience is filtered through the eyes, we understand that the choice of color is critical.

Global brands come to us for:
  • Color palette recommendations
  • Color trends and forecasts
  • Custom color for brand identity
  • Color Management
  • Consumer Color Preferences
  • Color Shade Naming
  • Tailored Presentations & Educational Workshops.

Color Experts

Our color experts serve clients all around the world, touching every creative discipline and every level of the marketplace.
  • Leatrice Eiseman

    Executive Director of the Pantone Color Institute, Lee has helped many companies to make the best and most educated choice of color for product development, brand imaging, interior/exterior design or any other application where color choice is critical to the success of the product or environment. The author of nine books on color, Lee is widely quoted and is recognized by Fortune Magazine and the Wall Street Journal as one of the most influential people in the world of color.

  • David Shah

    David Shah is the publisher of Metropolitan Publishing BV (Textile View Magazine, View2, Viewpoint, PANTONEVIEW Colour Planner) as well as owner/director of DRS Consultancy BV, a specialist company creating fashion, lifestyle concepts and future strategies for private label men’s and women’s apparel. David is currently Associate Professor at ARTez, Arnhem, The Netherlands, responsible for the course on branding and marketing, and is Associate Professor at Renmin University, Beijing. He is also a peer member for the CBI Ministry of Foreign Affairs in The Netherlands.

  • Keith Recher

    Keith Recker, co-author of Pantone: The Twentieth Century in Color, is the founder/editor of HAND/EYE Magazine, a print and online publication that explores the nexus between art, craft, design, philanthropy and enlightened consumption. Keith was Vice President of Home Furnishings at Bloomingdale’s, Gump’s San Francisco and a director at Saks Fifth Avenue. He has also worked in the non-profit world as an executive at CARE International and Aid to Artisans, and on the boards of Art in General, The Quiet in the Land, the Santa Fe International Folk Art Market and the Global Center for Cultural Entrepreneurship.

  • Tod Schulman

    Tod Schulman is Creative Director of the PANTONE Color Institute. His career spans over 35 years in product development at companies including Bloomingdale's and Burlington Industries, where he served as Fashion Director and Director of Merchandising. As Vice President of PANTONE Fashion + Home, Tod was instrumental in the re-branding of the product line. Tod also served as Vice President of Product Development at Myron Corporaion, a promotional consumer products company.

  • Laurie Pressman

    Laurie Pressman leads the business and creative strategy for the PANTONE Color Institute and the PANTONE Fashion + Home product line. She has over 20 years of experience in product development and merchandising for fashion and home furnishings brands and retailers including Federated Merchandising Group (currently known as Macy’s Merchandising Group). Laurie currently sits on the Home Products Board at Fashion Institute of Technology and the Fashion Advisory Board at Savannah College of Art and Design.


Our color experts serve clients all around the world, touching every creative discipline and every level of the marketplace.
  • Pantone Fashion Color Trend Report: Autumn/Winter 2019/2020

    Pantone Fashion Color Trend Report: Autumn/Winter 2019/2020

    London Runway Report highlighting the top shades for men and women.

    Learn More >
  • PANTONEVIEW Colour Planner A/W 2020/21

    PANTONEVIEW Colour Planner A/W 2020/21

    Color statements for Autumn/Winter 2020/21 throughout all areas of global design.

    Learn More >


    A lifestyle approach to color providing a global perspective across design 12 months ahead.

    Learn More >

  • PANTONEVIEW home + interiors 2020

    PANTONEVIEW home + interiors 2020

    A look ahead to global color and design trends for home furnishings and interiors.

    Learn More >


For more information about our customized color services please complete the form below.
For more information about our customized color services please complete the form below.

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