Time to Trade Your Tools of the Trade?
New Colors and Old Guides Mean You Could Be Missing Out!
Pantone Color Institute
19 July 2016
If you haven't upgraded your Pantone Guides and books for several years, your colours are no longer meeting full market demand nor are they reliably accurate.
Pantone guides are arranged chromatically vs. numerically in order to inspire designers and make colour ranges easy to locate.
AGING EFFECTS: IS MY COLOR THE RIGHT COLOUR?
Pantone guides and books are produced using the highest manufacturing standards. In each edition, we ensure:
- Highly-regulated ink formula consistency
- Printed on the most popular commercial-grade 148 gsm and 118 gsm text weight stocks
- Carefully monitored for imperfections during the production process
However, our guides will not last forever. Due to handling, fading and aging, your colours will appear inaccurate over time. That's why we recommend replacing your guides every 12-18 months, depending on your usage case and storage habits.
- Handling = Smearing and removing pigment from natural oils on fingertips
- Pages rubbing together = Scratching or removing pigment
- Light exposure = Fading
- Paper aging = Yellowing effects
- Ambient moisture = Accelerating paper aging
Pantone recommends replacing guides and books every 12-18 months, as normal usage and exposure will render your colours inaccurate.
PRODUCTION GUIDES: IS MY VENDOR LOOKING AT THE SAME COLOUR?
One of the biggest design frustrations is the circle of rework that goes into getting the right colour. We've all been there. Why is it so challenging? There are many reasons, but an easy one is that your production partners are using old guides.
If your guide is new but your printer's guide is even just a few years older, then your colours will no longer accurately match, which can cause:
- Miscommunication (eg: Why can't they match my colour?)
- Frustration (eg: The Brand rejected the sample again.)
- Unnecessary reworks (eg: We can't accept this sample, please resend... again)
- Cost in shipping approval samples (eg: Please ship Priority Overnight, the final sample was due three weeks ago.)
- Loss of time (eg: We're going to miss the launch date if the sample can't be approved.)
- Dissatisfaction (eg: Ask the Brand if they can accept a Running Change.)
- And ultimately, Reluctant Acceptance (eg: This is the best match possible)
So, if you use Pantone Products to specify or approve colours with your design or production partners, then you might want to encourage them to keep their guides up to date as well (e.g. buy them at the same time). Alternatively, our Solid Chips sets are designed to share colours, as they illustrate all 1,867 PMS spot colours in a perforated format that can be sent to vendors with design specifications.
SOLID CHIPS TO THE RESCUE!
If you're concerned your production partners' guides aren't current then Pantone recommends PANTONE Solid Chips always accompany artwork to ensure colour accuracy.
Solid Chips are an excellent tool for colour communication because:
- When attached to artwork files, they instantly depict specific colour expectation and intent
- They are perfect for easily shipping and sharing
- They give your printer a physical representation of the colour to strive for on press
- They are sold as multiple chips per colour and are easy to replace
To ensure accuracy, Pantone also recommends chips from our PANTONE SOLID CHIPS Books should always accompany artwork as standards to strive for on press.
ASK AND YOU SHALL RECEIVE... NEW COLOURS!
More colours are the single most noted request of Pantone from our design community. We've heard you, and why shouldn't designers want more?
More colors mean:
- More expression
- More choices
- More diversity
- More precise representation
- More unique palettes
- More joy!
Market driven, on-trend, sellable
Now with a total of 1,867 solid PANTONE Colours, imagine the creative and communication possibilities!
NEW COLOURS, NEW POSSIBILITIES!
Illustrating the present and reading the future, Pantone proudly introduced another 112 new colours in March 2016 to give designers a greater range of expression and freedom. Having the right colours to choose from is essential when making design decisions.
- Colour commands our attention.
- Colour is the single most important design element in reflecting mood and style.
- In today's visual world, creating the right colour palette is more crucial to success than ever before.
- Consumer reaction to colour, especially in packaging and consumables, is based on proven psychology.
- Sending a strategic message with a precise colour strategy is critical.
Here's what can be found inside our updated series of global colour communication tools:
- A total of 1,867 Solid PANTONE Colours.
- Colours relevant and expected for contemporary packaging, created in collaboration with major brands.
- Emphasis on specific colour ranges derived from market requests, our community has asked us for colours and we're responding to meet those popular requests.
- 112 new ways to be even more creative, inspired and expressive through colour.
ARE YOU SHORT ON COLOUR?
Since we launched the PANTONE PLUS SERIES back in 2010, there have been three colour collection additions. Check out the chart below - you would be missing over 750 colours!
|New Colour Launch Dates||# of Colours Launched||Total Colours||Colours Missing From Your Last Guide Update|
|2010||224||1,341||If you haven’t updated in the last 6+ years - you are missing 756 colours|
|2012||336||1,677||If you haven’t updated in the last 5 years - you are missing 532 colours|
|2014||84||1,755||If you haven’t updated in the last 3 years - you are missing 196 colours|
|2016||112||1,867||If you haven’t updated in the last 2 years - you are missing 112 colours|
Remember: Colour guides age, which means you aren't really seeing the colour you're designing and referencing. Pantone recommends replacing your guide every 12-18 months.
Talk to your production partners: Even with updated guides on your end, who knows how long your production partners have been referencing the same guide. Ask your partners to replace their guides every year or send them the colour with our Solid Chips book.
New colours, new possibilities! Pantone has launched 756 new, market-driven colours since 2010. Check them out!
Contact us on +44 (0)1233 225 450 with any questions.