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European Union
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PANTONE Color Articles

Orange – Radiant and Fun LovingOrange – Radiant and Fun Loving
Pantone Color Institute
19 April 2017

Taking its heat from two radiant sources, red and yellow, orange is perceived as the hottest of all shades. Read full article >

Grey – Quietly AssuringGrey – Quietly Assuring
Pantone Color Institute
09 February 2017

Classic, composed and enduring yet at the same time full of mystery and allure, we think of the greys as a colour family that is glamourous and practical at the same time. Read full article >

PANTONE Black Color ArticleBlack – Sleek and Sophisticated
Pantone Color Institute
11 May 2016

From sinister and eerie to sleek and sophisticated, black is the only color that has the ability to arouse and stir up from within such a wide variety of feelings. A psychological force in the world of color and design, no matter your feelings about this dramatic shade range, it is undeniably a presence that cannot be ignored. Read full article >

Go behind-the-scenes at PANTONEGo behind-the-scenes at PANTONE
20 April 2016

Ever wonder how Pantone decides which colors to add to our books? Do you wish you could see how the iconic guides and chip books are made? take a peek inside PANTONE's NEW color development. Watch the Video >

PANTONE Green Colour ArticleGreen - Nature’s Neutral
Pantone Color Institute
11 March 2016

The human eye literally sees more green than any other colour. The hue of foliage, grass, and growing plants; bountiful trees, lush meadows and clinging vines; the shade of forests and jungles; elves and leprechauns; the product of the Irish patriot and St. Patrick’s Day; with a multitude of greens so plentiful in the surrounding world, there are many moods the green family can convey. Read full article >

PANTONE Pink Colour ArticlePink - Tempering Passion with Purity
Pantone Color Institute
11 March 2016

Tempering passion with purity, the lighter, most gentle, blissful and acquiescent of the red family elicits an aura of innocent romance. A pleasing and most welcoming colour group, those who display an optimistic outlook are said to look at the world through “rose-tinted glasses”, while people whose face has a rosy glow, are often thought to look healthier. Read full article >

PANTONE Color of the Year ArticleRose Quartz and Serenity Embody the Tranquility and Inner Peace Consumers Yearn For
Pantone Color Institute
22 December 2015

We have been selecting a Pantone Color of the Year since 1999. For our team at the Pantone Color Institute, the process we go through to arrive at this selection requires thoughtful consideration and analysis. Read full article >

PANTONE Red Color ArticleRed - Feel the Excitement
Pantone Color Institute
3 November 2015

Throughout history, red has signaled excitement, dynamism and heat. The colour of life and the colour of danger, the colour of romance and the colour of excitement, red elicits the strongest of emotions in every culture. Red is the highest arc of the rainbow, the longest wavelength of colour and is believed to be the first colour that a baby sees. Just as a child is drawn to candy, we are irresistibly drawn to red; a physiological attraction that is beyond our control. Advancing forward in our line of vision, it is the never-to-be-ignored hue that instantly commands our attention from early infancy on. Read full article >

PANTONE Blue Color ArticleBlue - The Colour of Constancy
Pantone Color Institute
3 November 2015

From the quiet cool of the azure sky above to the thought-provoking inky blues of the ocean depths below, the blues are a colour range of infinite possibilities. The most dominant colour in our natural habitat, blues are the most globally accepted colour range. With most connections to blue derived from a non-turbulent sea and sky, the human mind embraces the concept of blue as tranquil and constant, translating this colour range into a symbolic image of dependability and trust. Read full article >

PANTONE Purple Color ArticlePurple - The Rainbow’s Most Complex Colour
Pantone Color Institute
1 September 2015

The purple family – the most enigmatic of all shades – is a combination of the excitement of red and the tranquility of blue. In this marriage of two diametrically opposed emotions, a critical balancing act always exists. The redder the purple, the hotter and more passionate, while the blue-based purples are more contemplative. As the rainbow’s most complex colour, it is no wonder that those who prefer the uniqueness inherent in this extraordinary hue in all of its different tones and tints tend toward being highly creative and relish the idea of not conforming. Read full article >

PANTONE White Color ArticleThe Quiet Language of White
Pantone Color Institute
1 September 2015

White. The Purest of the pure. Billowing clouds. The white dove of peace and freedom, white is a conciliatory colour. Unsullied, divine, pristine, traditionally the colour of clothing for babies and brides, there is an innocence, delicacy and simplicity to white. A colour that also speaks to modernity and contemporary design, white represents new beginnings and our ability to start anew on a blank slate. White light contains all colours so that we think of white as the complete presence of light. True whites are rarely found in nature. Read full article >